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“Luxury traveller habits uncovered-Overexposed tourist sites and undiscovered experiences”

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“Luxury traveller habits uncovered-Overexposed tourist sites and undiscovered experiences”

InterContinental® Hotels & Resorts, the world’s largest luxury hotel brand, recently launched new research to help travellers uncover the true essence of some of the world’s most exhilarating cities.

  • 70% of travellers feel obliged to see the most popular tourist sites
  • Four in five luxury travellers want to experience cities “like a local”
  • 39% of Sydneysiders feel tourists see and experience what Sydney truly has to offer

 

WADING THROUGH A SEA OF SAMENESS

This means many travellers are taking the same routes and seeing the same things, resulting in a “sea of sameness” on social media. 

Social media analysis revealed the Eiffel Tower in Paris as the world’s most posted tourist site on Instagram, representing 10% of all posts worldwide. While Sydney’s Harbour Bridge and the Sydney Opera House topped the list of heavily posted Australian sites, with 65% of Australian travellers feeling the destinations are overexposed. 

Buckingham Palace soared to the top as the most-tagged site in London (21%) and Central Park the most-tagged in New York City (20%), pointing to the fact that tourists may just be skimming the surface by visiting the “tick-box” sites. 

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