“Luxury traveller habits uncovered-Overexposed tourist sites and undiscovered experiences”
InterContinental® Hotels & Resorts, the world’s largest luxury hotel brand, recently launched new research to help travellers uncover the true essence of some of the world’s most exhilarating cities.
- 70% of travellers feel obliged to see the most popular tourist sites
- Four in five luxury travellers want to experience cities “like a local”
- 39% of Sydneysiders feel tourists see and experience what Sydney truly has to offer
WADING THROUGH A SEA OF SAMENESS
This means many travellers are taking the same routes and seeing the same things, resulting in a “sea of sameness” on social media.
Social media analysis revealed the Eiffel Tower in Paris as the world’s most
Buckingham Palace soared to the top as the most-tagged site in London (21%) and Central Park the most-tagged in New York City (20%), pointing to the fact that tourists may just be skimming the surface by visiting the “tick-box” sites.