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Casella Family Brands joins IMW international supporter community

Written by Ritenis Aksel

 

Casella Family Brands joins IMW international supporter community

It is with pleasure that the Institute of Masters of Wine (IMW) announces that Casella Family Brands has become an international supporter.

Founded in 1969, Casella Family Brands has become Australia’s largest family-owned wine company, today led by Managing Director John Casella. The business saw tremendous success in 2001 after John’s vision to create a wine that was approachable to all consumers and easy to understand, which is where the [yellow tail] brand was born. From here, the brand saw rapid success in the US market, and the wines continue to be enjoyed around the world in over 60 countries.

Wine brands under Casella Family Brands umbrella also include Peter Lehmann, Brand’s Laira, Pepperbox, Casella Family, Morris of Rutherglen, Baileys of Glenrowan and Atmata. Casella Family Brands’s pillars (encompassing entrepreneurship, accountability, empowering people and communities) resonate with the mission of the IMW, and through this supporter agreement the two can work together towards a greater goal of creating greater inclusivity, understanding and collaboration in our industry.

On the announcement Julian Gore-Booth, executive director of the IMW, shared:

“Casella Family Brands is delighted to join the supporter network of the Institute of Masters of Wine (IMW). With a portfolio of outstanding Australian wines and iconic brands, we’re excited to work alongside the IMW in its mission to promote excellence, interaction and learning to ensure our global wine industry continues to flourish. We look forward to collaborating with the IMW to deliver programs that support the Master of Wine community and its students in strengthening their understanding of Australian winemaking excellence and wine brand development.”

About the author

Ritenis Aksel

Editor and Publisher of Connoisseur Magazine -Join the Team

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