Our Annual Cream of the Crop Auction is back!

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Our Annual Cream of the Crop Auction is back!

The Drinks Trust’s Annual Cream of the Crop Auction will be live from the 13th November until 22nd November 2022 for our Fine & Rare Wines Auction, and our Wines & Spirits Auction will be live from the 27th November until 6th December 2022.
Please join us in supporting our drinks hospitality colleague and consider donating a lot to what promises to be the drinks industry auction of the year.
In 2022, the cost of living has increased exponentially. We as a nation now face an unprecedented hardship crisis that will significantly impact those working in our industry.This winter, The Cream of the Crop Auction, run by The Drinks Trust, will have one distinct goal; to support the people within our drinks and hospitality industry through this challenging period. We intend to do this by utilising money raised through the Auction to support our Emergency Energy Crisis Initiative, which will provide emergency grants for colleagues in need so that they can heat their homes during these challenging times.

  • We are looking for a variety of lots from rare, sought-after bottles & gifts to ‘money can’t buy’ experiences. Do you have something exclusive you can share with us? Perhaps a bottle hand signed by the head winemaker or a celebrity, a limited-edition bottle with bespoke artwork or an experience like no other that you could curate; we’d love to hear from you.
  • We are specifically looking for lot donations of bottles with a retail value over £100, or cases of 6 with a retail value over £250. We are also seeking experience lots with a retail value of over £300.
  • Take part in the auction and encourage your colleagues to as well, this will be an opportunity to pick up some Christmas gifts like no other.

By donating towards The Cream of the Crop Auction, you’ll be helping The Drinks Trust support hospitality staff in need. We can make a difference for colleagues in our industry who are struggling.


If you can support The Cream of the Crop Auction in any way mentioned above or if you have other suggestions of how you get involved, we’d love to hear from you.

Pledge your donation here
We’d like to extend our gratitude to Whisky.Auction for supporting our initiative again this year!
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