Richard Siddle writes about London Wine Fair

Richard Siddle is an award-winning business editor with close to 30 years experience working across a number of fields including drinks, computing, grocery retail, convenience and travel. He is co-founder of The Buyer, along with Peter Dean, a new digital insights and trends platform for the premium drinks industry that looks to help buyers and producers work closer together and understand their needs. 

The first time I reported on the London Wine Fair I did so without actually going to the show. Which is quite an achievement.

It was a few weeks after becoming editor of Harpers and with a press day to get through, in the middle of the fair, there was simply no time to attend. So all the interviews were done on the phone and I had to imagine just how “wonderful” “dynamic” and “exciting” it was for the various producers and suppliers to be there – none of whom I had ever actually met.