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Salon Privé TIME welcomes the world’s finest watchmakers to Blenheim Palace

Written by Staff Writer

Salon Privé TIME welcomes the world’s finest watchmakers to Blenheim Palace

  • Exclusive showcase will take place during Salon Privé Week, 1-5 September 2021
  • Latest designs from the most revered watchmaking brands
  • New pavilion alongside automotive legends on Blenheim Palace’s South Lawn

With a shared passion for precision engineering and style, it’s little wonder that the automotive industry has enjoyed a long and close association with the finest watchmakers – especially in the world of motorsport, where every fraction of a second counts and accurate timekeeping is essential.


In 2021, Salon Privé will be celebrating that relationship by bringing together the world’s leading horologists for a very special showcase – Salon Privé TIME. They will be displaying their latest releases in a pavilion on the South Lawn of Blenheim Palace, where they will line up next to some of the greatest automotive and luxury brands. Guests will have the opportunity to browse, try on and purchase all the magnificent pieces on display.

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“Blenheim Palace is a fitting home for Salon Privé TIME. The fourth Duke of Marlborough, George Spencer, was fascinated by astrology and all things mechanical. During the 17th century, using a sundial and the specific latitude of the Palace, he established ‘Blenheim time’ to be five and a half minutes slower than Greenwich Mean Time. Today, its 30 antique clocks are maintained by official timekeeper Julian Newman, and the timepiece that looks over the East Courtyard has done so since 1710.”

Salon Privé TIME will welcome some of the most revered watchmaking brands, many of which have forged close partnerships with the automotive sector. IWC Schaffhausen has been the Official Engineering Partner of the all-conquering Mercedes-AMG Petronas Formula One team since 2013, and the following year it introduced the first of its special editions dedicated to brand ambassador Sir Lewis Hamilton.

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