“LONDON WINE FAIR Organizers need to take a reality check!”
Editorial Comment by Axel Ritenis
LONDON WINE TRADE FAIR Organizers need to take a reality check as the Global shutdown is now predicted to last for months
As Donald Trump is predicted to announce a travel Ban on travel from the UK,..and as more and more countries announce Travel bans and Lockdowns including Spain ,.. Italy and France it is looking increasingly ridiculous and shortsighted that Brintex the organizers of the London Wine Trade Fair haven’t taken action to announce the inevitable postponement of the London Wine Trade Fair.
Naturally after the postponement of other Wine Exhibitions such as PROWEIN in Dusseldorf,.. the British organizers must be “hoping against hope” that they can keep their exhibition on track and extricate some commercial advantage. by actually running the London Trade Fair and adopting a “wait and see approach” and that is fair enough..
However after the escalation of the Global shutdown,.. and many countries now closing their borders and banning events and gathering (which clearly includes exhibitions),.. it looks palpably ridiculous for the [organizers of the London Wine fair to continue with the highly optimistic pretense that this contagious pandemic will somehow miraculously resolve by the end of May. 2020
As evidenced by the closures of many restaurants in the last few days for the foreseeable future,…its time for these guys to get real and accept this pandemic will not disappear within the first half of this year. and make an announcement in order not to inconvenience attendees and visitors with a late cancellation.
Clearly Governments are now enacting long term which is predicated on this global shutdown going for at least several months,..
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