LONDON WINE FAIR must now be in serious doubt with Global Corona Virus shutdown

Written by Aksel Ritenis

 “LONDON WINE FAIR Organizers need to take a reality check!” 

Editorial Comment by Axel Ritenis
Connoisseur Magazine
I am glad to see that the organizers of the great London Wine Trade Fair “saw the writng on the wall and Postponed the event rather late in the piece!

LONDON WINE TRADE FAIR Organizers need to take a reality check as the Global shutdown is now predicted to last for months

As Donald Trump is predicted to announce a travel Ban on travel from the UK,..and as more and more countries announce Travel bans and Lockdowns including Spain ,.. Italy and France it is looking increasingly ridiculous and shortsighted that Brintex the organizers of the London Wine Trade Fair haven’t taken action to announce the inevitable postponement of the London Wine Trade Fair.

Naturally after the postponement of other Wine Exhibitions such as PROWEIN in Dusseldorf,.. the British organizers must be “hoping against hope” that they can keep their exhibition on track and extricate some commercial advantage. by actually running the London Trade Fair and adopting a “wait and see approach” and that is fair enough..

However after the escalation of the Global shutdown,.. and many countries now closing their borders and banning events and gathering (which clearly includes exhibitions),.. it looks palpably ridiculous for the [organizers of the London Wine fair to continue with the highly optimistic pretense that this contagious pandemic will somehow miraculously resolve by the end of May. 2020

As evidenced by the closures of many restaurants in the last few days for the foreseeable future,…its time for these guys to get real and accept this pandemic will not disappear within the first half of this year. and make an announcement in order not to inconvenience attendees and visitors with a late cancellation.

Clearly Governments are now enacting long term which is predicated on this global shutdown going for at least several months,..

The organizers of the London Wine Fair are increasingly following a risky path by holding out against the obvious. However, this is not confined to the organizers of this event,..but seems to be a widespread British problem where Britathe British government is ou of step with Europe and the rest of the world.as shown by this NY Times assessment.

As shown by this latest article from the NY Times it is difficult to understand how Britain can ignore the obvious.

It is alarming that As Europe Shuts Down, Britain Takes a Different, and Contentious, Approach

Prime Minister Boris Johnson has largely kept Britain open, opting for more targeted measures, a strategy that has startled some epidemiologists.

LONDON — Prime Minister Boris Johnson of Britain once said his political hero was the mayor in the film “Jaws,” praising him for defying mass hysteria to keep the beaches open after a constituent is eaten by a shark.

As the coronavirus now stampedes across Britain and much of the world, Mr. Johnson is heeding the same principle, spurning the mass closures that have become commonplace across Europe and gambling his political future on a more restrained approach.

While countries across Europe have shut schools, sporting events and even restaurants and bars, Mr. Johnson has largely kept Britain open, opting for more targeted measures like asking people with respiratory symptoms to stay home. In effect, his government has said that mass closures will not halt the outbreak, and that exposing a large segment of the population will help build immunity and limit future infections.

That strategy has startled some epidemiologists, drawn criticism from a former health secretary and political ally, and prompted angry demands that Mr. Johnson’s government reveal more of its reasoning.

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We recognise the increased uncertainty that coronavirus (COVID-19) may be causing. This situation will remain under review and we will continue to provide regular updates.

As you will be aware, the UK risk level for coronavirus has been increased from low to moderate. However, the risk to individuals has not changed and remains low. At this point in time London Wine Fair 2020 will be going ahead as planned.

The safety of visitors and exhibitors is forefront of everything we do. We are working closely with the venue, Olympia, and we will continue to follow advice from the Government, the Department of Health and Social Care and Public Health England.

About Coronavirus

A coronavirus is a type of virus and typical symptoms include fever and a cough that may progress to severe pneumonia causing shortness of breath and breathing difficulties.

Advice for UK residents and visitors:

  • The advice for UK residents who think they may be affected is to take common-sense steps to avoid close contact with other people, including not going to work, school or public areas and not using public transport. Please contact NHS 111, and do not attend a GP surgery, pharmacy or hospital. International visitors can also contact NHS 111 or 999.
  • NHS 111 is a 24 hours-a-day, seven days a week telephone advice service for members of the public to phone if they have an urgent medical concern; 999 is the contact number for emergency services (Ambulance, Fire Brigade and Police), for urgent assistance.
  • Please be aware that calls to 111 from an overseas-registered mobile phone, within the UK, may not work and may not be free. For anyone unable to call 111, the alternative number is 0300 020 0155.
  • If you are due to attend London Wine Fair 2020 and think you may be affected, please stay indoors, either at home or within your hotel room, avoiding contact with other people and please contact NHS 111 or 999.
  • If someone begins to feel unwell whilst attending an event at London Wine Fair 2020, they should speak to a member of staff or the onsite medical team immediately
  • All Olympia London employees and service partners have been provided with health information, as per WHO, the NHS and the Government’s guidelines
  • There will be extra hand sanitisers available on site, plus we will have a small stock of masks and individual sanitizers that we will make available as required – although we recommend you bring your own if required.

Current government advice on international travel:

Stay indoors and avoid contact with other people immediately if you’ve travelled to the UK from:

  • Hubei province in China in the last 14 days, even if you do not have symptoms
  • Iran, lockdown areas in northern Italy or special care zones in South Korea since 19 February, even if you do not have symptoms
  • Other parts of mainland China or South Korea, Hong Kong, Japan, Macau, Malaysia, Singapore, Taiwan or Thailand in the last 14 days and have a cough, high temperature or shortness of breath (even if your symptoms are mild)
  • Other parts of northern Italy (anywhere north of Pisa, Florence and Rimini), Cambodia, Laos, Myanmar or Vietnam since 19 February and have a cough, high temperature or shortness of breath (even if your symptoms are mild).


Aksel Ritenis
Author: Aksel Ritenis

Editor and Publisher of Connoisseur Magazine

About the author

Aksel Ritenis

Editor and Publisher of Connoisseur Magazine

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