Vinexpo Shanghai captures the buzz of Chinese wine market
It’s a little unusual to find yourself being constantly stopped by fellow visitors at a wine trade show and being asked why you are asking questions to the producers showing their wines. When you reply you are a journalist wanting to find out why and how they are working in China, the same visitors are only then too keen to share their experiences, explain how they buy and sell wine and exactly what they think of the wines they are tasting. It is just like nowhere else you might visit. It is the Chinese wine market that, for my first visit, was exciting, dynamic and a breath of fresh air. In the first of two reports from the inaugural Vinexpo Shanghai, The Buyer examines the key trends, opportunities and challenges facing producers looking to succeed in the Chinese wine industry.
This week ProWein is following Vinexpo in hosting a major wine trade fair in Shanghai. For a market that is supposed to be going through a downturn there is still plenty of business to be done right across China as importers and producers find ever more effective ways to work with each other.
It’s one thing writing about what is going on in a particular country’s wine industry from afar, it is quite another to go and experience and see it for yourself. Particularly one as fast changing, and moving as China.
- In the second part of our report from Shanghai The Buyer will look at different strategies and routes to market that producers can look to take.
- This is an extended and expanded version of one first published on VINEX, the online bulk and bottle trading site.
