New Zealand Winegrowers appoints two new General Managers

New Zealand Winegrowers appoints two new General Managers

New Zealand Winegrowers have appointed two new General Manager (GM) positions – GM Marketing, Charlotte Read and GM Sustainability, Ed Massey

GM Marketing, Charlotte Read

Charlotte Read joins New Zealand Winegrowers on Tuesday 22 October with a wealth of New Zealand wine industry knowledge, after 10 years as the Export Market Manager for Villa Maria Estate, based in both Europe and China. Read’s latest role was Customer Manager at NZTE, where she managed a portfolio of high calibre companies exporting globally.

Read’s love for the wine industry started young, growing up on a vineyard in the Hawke’s Bay. “I am really excited about joining the team at New Zealand Winegrowers, and continuing to strengthen the reputation of our incredible wines on the international stage. The real clincher for me, is my love for the wine industry which has been a part of me since my upbringing on a vineyard in Hawke’s Bay. My past twenty years of global marketing, project management and sales experience are all so relevant for me to hit the ground running to deliver a world class, innovative marketing effort for our nation’s wine industry” says Read.