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25 Years of Success: ProWein Celebrates a Milestone

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25 Years of Success: ProWein Celebrates a Milestone

ProWein has grown tremendously over its 25-year history. Its first iteration was held in 1994 under the name ProVins, picking up on a small presentation of French wine from a year earlier. While the Francophile name was retained, the spectrum of exhibitors expanded to include other countries. 321 vendors of still and sparkling wine and spirits presented their wares on February 23-24, 1994 in Düsseldorf.

ProWein in Düsseldorf is the world’s leading trade fair for wine and spirits, and is the largest industry platform for professionals from viticulture, production, trade and gastronomy. From 18 – 20 March more than 6,800 exhibitors from 61 Nations showcase their products in ten Messe Düsseldorf/ctillmann




The entire collection of exhibitors, hailing from Germany, France, Greece, Italy, Columbia, Austria, Portugal, Spain and Hungary, fit into a single fairgrounds hall. 1,517 visitors were recorded at that first event, 250 of them traveling in from other European nations, primarily France. From the start, ProWein was open exclusively to trade visitors from the retail and restaurant industries. This strict standard has contributed significantly to the success of the event.

Based on the strong feedback from both ProVins visitors and exhibitors, a second edition was planned for 1995. At that time the fair renamed itself to fit the various languages present — ProVins, ProVino, ProWine and of course ProWein. This time around, 532 stands were booked across two exhibition halls. The tasting zone (in cooperation with “Weinwirtschaft” magazine from the Meininger Verlag) celebrated its premiere.

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