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Inaugural MILAN WINE WEEK 2018 -From 7 to 14 October

Written by Aksel Ritenis

*MILAN WINE WEEK 2018 From 7 to 14 October a rich series of events dedicated to fans and to insiders!

About the Wine Week

*Original Publicity content translated with Google Translate

The city of Milan is host its very first Milano Wine Week offering  7 full days packed with tastings, talks, conferences and initiatives on the multi-faceted world of wine, held in different locations and finding their beating heart in Palazzo Bovara (near Porta Venezia). The event – which follows a brand-new format – is held in contemporary with the well-established ‘La Vendemmia di Via Montenapoleone’, an important initiative “with a focus on  top quality and luxury labels.”

Conversely from what many can think, Milano Wine Week is not an alternative to Vinitaly, the major wine fair held in the city of Vicenza, but more likely a new initiative to promote the knowledge of Italian wine within Italy for a predoominantly Italian domestic audience. Milano Food week, indeed, is not a fair displaying new-ins in the sector, but a festival developed around the different meanings of wine in Italy and, more precisely, in Milan.

Echoing the words of Federico Gordini, founder of the Milano Wine Week, “Milan will not become the Italian capital of wine, though it will turn into the capital of the communication and business around this sector”.

The project was realized with the contribution of an event committee chaired by Luciano Ferraro, central editor in chief of Corriere della Sera and  editor of the DiVini blog, which includes some of the most important popularizers and experts of Italian wine: Daniele Cernilli, founder of the “DoctorWine” guide, Andrea Grignaffini, director of Spirito diVino and member of the scientific committee of ALMA, Pier Bergonzi, Deputy Director of the Gazzetta dello Sport and curator of the Pop Wine ranking, Gigi Brozzoni, curator of the Golden Guide I Vini di Veronelli, e Antonio Paolini, Gambero Rosso’s food and wine journalist.

The program will be characterized by a series of historical initiatives alongside others created ad hoc for this “zero number” of the format and that, all together, compete to build a very rich and authoritative calendar of events. Heart of the the whole week dedicated to wine will be Palazzo Bovara, in Corso Venezia 51, where prestigious rooms will alternate tastings, master classes, workshops, presentations and evenings.

Milan Wine Week is organized in partnership with EPAM – FIPE (Association Provincial Milanese Public Exercises), the organization representing the public service enterprises of the city of Milan and the Province, in collaboration with Confcommercio Milan, Lodi, Monza and Brianza.

Hence also the active involvement in the manifestation of numerous catering activities and administration and the whole world of wine bars and wine bars with multiple initiatives that will affect the whole city. An offer that will give the possibility to the public to have  experiences of different intensity: from the offer of dishes paired with wines to unique offerings of exquisite wines under the “Wine of the week ” concept.

Guided tastings in wine bars  and events  for  true connoisseurs, such as “10 elect” who will participate in the anthological dinner “Legend Burgundy” by Henry Bartolini at Mudec or the 10 who will participate in an extraordinary dinner with vertical “di Masseto” at the Armani Hotel, events included in the “Once Upon a Wine” circuit that brings together Wine Week events with some of the main interlocutors high Milanese catering, produced in collaboration with WineTip. “

An event like Milan Wine Week increases the attractiveness of the city and strengthens that quality tourism based on the lifestyle of a good nightlife “, declares Lino Stoppani, President of EPAM – FIPE and Vice President of Confcommercio Imprese per l’Italia.

“But wine – continues Stoppani – does not mean only economy and business. It contains multiple values: from work to the environment to history to tradition. And the high intangible value that assets entrepreneurs can express by encouraging togetherness and aggregation social”.

The attention will be focused in particular on two neighborhoods . They are  Brera – Garibaldi – Solferino, which will be transformed into the Franciacorta Wine District, and Porta Romana, which instead will be the prerogative of the Consorzio Tutela Vini Oltrepò Pavese (and the Quality Producers District of the Oltrepò Pavese).

In both cases the approach of  the two wine consortia is to offer a series of activities and  themes including paired menus,  and tasting by the glass!

Aksel Ritenis
Author: Aksel Ritenis

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Aksel Ritenis

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