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Rolls-Royce honours 120 years of excellence at Concorso d’Eleganza Villa d’Este

Written by Staff Writer

Rolls-Royce honours 120 years of excellence at Concorso d’Eleganza Villa d’Este

 

  • Rolls-Royce Motor Cars celebrates 120 years of the marque at the 2024 Concorso d’Eleganza Villa d’Este
  • Worldwide public debut of Cullinan Series II, a bold evolution of the world’s pre-eminent super-luxury SUV
  • A parade of five celebrated motor cars from the marque’s storied lineage took place outside the Grand Hotel Villa d’Este, showcasing the timeless beauty of the Rolls-Royce motor car

“The Concorso d’Eleganza Villa d’Este is an incredible celebration of automotive art. This wonderful event truly highlights the unique position Rolls-Royce Motor Cars has in the history of the automobile. It was an honour to showcase our latest masterpiece, Cullinan Series II, on the Mosaic Lawn at the Grand Hotel, exemplifying the culmination of countless hours of work from our team of designers, engineers and highly skilled craftspeople at the Home of Rolls-Royce. I was also moved by the unique procession of some of the most famous Rolls-Royce motor cars, a reminder of the rich heritage of our marque. This event, which brings together luxury cognoscenti, leading international media and automotive connoisseurs, was the perfect occasion to honour the 120th anniversary of Rolls-Royce.”
Chris Brownridge, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars marked the 120th anniversary of the meeting of its founders, The Hon. Charles Stewart Rolls and Henry Royce, with a parade of some of its most iconic models at the Concorso d’Eleganza Villa d’Este on 25 May 2024. Rolls-Royce also chose the occasion for the worldwide public debut of Cullinan Series II, a bold evolution of the world’s pre-eminent super-luxury SUV, on the Grand Hotel’s renowned Mosaic Lawn.

Building on the extraordinary global success of the first-generation Cullinan, which reframed super-luxury motoring upon its launch in 2018, the Series II model reaffirms the marque’s unwavering commitment to Sir Henry Royce’s famous maxim: “Take the best that exists and make it better”.

The Concorso d’Eleganza Villa d’Este has a long and illustrious heritage. First staged in 1929, it is one of the most prestigious and important dates in the international lifestyle calendar. Hosted in the exquisite surroundings of the Grand Hotel Villa d’Este on the shores of Lake Como, it is a global showcase for classic and vintage cars, making it the perfect occasion to pay tribute to a special selection of models that helped build Rolls-Royce’s reputation.

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