Gisele Bündchen Talks Spirituality & Being Ruled By The Moon at Watches and Wonders 2024
Gisele draws upon this year’s theme ‘Tribute to Eternity’ and how she implements this in her everyday life
Thursday 11th April
On the opening day of Watches and Wonders in Geneva, supermodel and IWC Brand Ambassador Gisele Bündchen visited IWC Schaffhausen at its booth.
Supermodel and mother of two, Gisele Bündchen was a vision in all white in Geneva Switzerland.
Speaking of her Grandmother and deep links and guidance from the moon, Gisele opened up about only getting her haircut and growing certain foods during a crescent moon.
At the luxury watch fair, Watches & Wonders, Gisele explained her theory about watches having an energy.
Touching on future plans, she wants to dazzle with action and prefers to be tight lipped but flagged she has things in the pipeline.
During her visit, Gisele toured the booth which this year is designed as “A Tribute to Eternity”. Reflecting the endless cycle of day and night, the booth showcases the new colors, Silver Moon, Horizon blue, Dune, and Obsidian; each of which is uniquely reminiscent of parts of the endless cycle of day and night.
This year, the Swiss luxury watch manufacturer presents its new Portugieser collection with reworked designs, new color codes, and new complications such as the Portugieser Eternal Calendar. “It is a pleasure to be here with IWC today at Watches and Wonders today and experience the timeless new Portugieser collection that is beautifully displayed with “A Tribute to Eternity,” states Gisele.
Gisele’s visit to the IWC booth comes just a few months after she joined IWC at Art Basel Miami for an intimate conversation on time and style. During the conversation, she shared how she manages her busy schedule yet still prioritizes “me time” and most importantly, family time.
In 2022, IWC welcomed the Brazilian supermodel and philanthropist Gisle as a brand ambassador. The relationship was formed in recognition of the remarkable synergy of shared values and ambitions between the two. Throughout her career, she has become one of the most successful and recognizable supermodels in the world. Not only because she has been photographed by some of the most legendary photographers and walked the runways of the biggest fashion houses but also because of her work within sustainability. Gisele has been a Goodwill Ambassador for the United Nations Environmental Program since 2009. She has also been honored by renowned academic institutions such as Harvard University for her longstanding commitment to key environmental issues.
ABOUT IWC SCHAFFHAUSEN
IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes.
Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide. A leader in sustainable luxury watchmaking, IWC sources materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.
