The countdown to the 2024 London Wine Fair is on!

In a little over a week, Olympia will open its doors to the 2024 edition of the London Wine Fair – the most important event in the drinks industry’s calendar – and visitor registration is now open.  2024 is set to the biggest event in recent years, with over 400 exhibitors already signed up.  These include the UK’s leading agents; generic bodies, spanning the New and Old Worlds including exciting emerging regions; big brands; and niche players.  Many will be showing to the UK market for the first time.  The Fair will also play host to several other burgeoning drinks categories, from No & Lo to Sake, alongside a plethora of spirits, beers and ciders.

The London Wine Fair is renowned for its innovative and topical content, and this year will see the creation of new features and initiatives designed to challenge, inform and entertain.  More detail will be announced over the following weeks, but to whet your appetites, here is a snapshot.