Maserati unveils its world’s first new store concept
The Italian House debuts the new ‘sartoria | officina’ retail concept in the heart of Milan
Milan, September 29, 2022 – Maserati is pleased to unveil its new global retail store concept, debuting with the opening of a new space in the heart of Milan’s historic and elegant Magenta district. Intended to express the Italian House’s power and prowess in Italian luxury craftsmanship, the innovative retail concept combines the refinement of a sartoria – a tailor’s atelier – with the rawness of an officina – a workshop, allowing clients to unleash their creative passion to bring to life their own bespoke vision of the ultimate luxury sports car.
