“Howard Park Raises the Curtain on a Sparkling Future”

Debut sparkling wine boasts the first WA-produced augmented reality label, and takes out gold in London.

Howard Park is toasting a month of ‘firsts’ this July, after unveiling West Australia’s first augmented reality wine label and winning gold at what is referred to as ‘the toughest and most respected sparkling wine competition in the world.’

The debut Petit Jeté NV was officially launched on July 31, but has already made history with its wine label and packaging, creating an interactive wine drinking experience for sparkling lovers.

Howard Park partnered with label manufacturer Multi-Colour on the Label Motion AR app, which allows wine drinkers to scan their smartphones over the Petit Jeté bottle to view exclusive behind-the-scenes footage and learn more about the romantic process of methode traditionelle wine.

“The release coincides with the Petit Jeté taking out gold in Tom Stevenson’s highly regarded Champagne and Sparkling Wine World Championships in London last week. It was the only West Australian winery to achieve gold recognition, alongside Australian greats such as House of Arras and Chandon.”