ProWein 2017 will welcome Wine Professionals from throughout the World Record Participation with over 6,500 Exhibitors From 19 to 21 March the international wine and spirits sector will meet in Düsseldorf for the 24th edition of ProWein.
This year over 6,500 exhibitors from over 60 nations will come together – more than ever before. They will provide a comprehensive and complete overview of all relevant wine regions in this world. Over half the exhibitors come from France (1,500) and Italy (1,550) followed by Germany (1,000), the New World (600), Austria, Spain and Portugal. Newcomers include Poland’s Turnau Winery, Ecuador’s Dos Hemisferios, Pico Wines from the Azores and the Asian Wine Producers Association featuring producers from throughout Asia. Some 300 suppliers will be showcasing spirits from throughout the world.
-New Aquaworld as First Point of Contact for all ProWein Visitors and Exhibitors
From 19 to 21 March 2017 all trade visitors can refresh themselves with S.Pellegrino and Acqua Panna in the big Aquaworld in Hall 16. Aquaworld doubles as the official water dispenser location for all exhibitors. For the complete duration exhibitors can top up their water supplies here with S.Pellegrino and Acqua Panna for free. Seite 2 von 6 Another highlight is the Nespresso Bar. Here visitors are in for finest specialty coffees on all three days of the trade fair.
-Visitor’s Guide Perfect orientation for all visitors is guaranteed
The new Visitor’s Guide will be handed out for free at all entrances to ProWein and containing a hall plan as well as a list of all exhibitors. With a view to optimal preparation of your visit in Düsseldorf, the redesigned ProWein website at www.prowein.de contains all types of useful and important information – ranging from an exhibitor database through an extended Export Guide to the online Ticketshop.
-Organic Wine
The proven, strong segment of organic wines with numerous exhibitors and all international organic associations continues to grow and now – among others – features the Special Show “Organic World” boasting some 30 international exhibitors – mainly from Europe. In general, there are about 250 exhibitors with organic wines at ProWein.
The offer doubled within the last years: 2009 there were 130 exhibitors. In addition there are many exhibitors who produce organic wines and present them at their “normal” booth – without a special indication of organic wine. On top there are several orgaizations for organic wines like ECOVIN (18 producers), Seite 4 von 6 Bioland (9 producers), Demeter with 30 international producers), DiVIBIO with 34 exhibitors from Italy, Vignerons de Nature with 13 exhibitors from France, BioDivin with 18 exhibitors from France.
Major exhibiting companies in this sector: Peter Riegel, Naturian, Vivolovin
-Exhibitors’ ranges supplemented by special focal points
These include the Champagne Lounge with 40 participants, the Organic World focusing on organic wines, ProWein’s Tasting Zone by Mundus Vini, Aqua World by S. Pellegrino/Acqua Panna and the Packaging & Design special show. Particularly quirky and unusual ideas will be in the spotlight in the “same but different” special show. Featured here, for instance, will be Spanish winery Crusoe Treasure that stores its wines in the Bay of Biscay 20 metres underwater on the sea floor or the Josten & Klein winery that produces a beer fermented in pinot noir casks using red wine yeast.
-Supporting programme
The supporting programme at ProWein consists of some 500 tastings and events that will be held either right at the exhibitors’ stands or in the ProWein Forum.
These events are aimed at retailers and restaurants to an equal extent and provide key impulses and information. The line-up ranges from country-specific tasting sessions and special topics like sake or second wines from classified varieties through to exotic themes like the naturally sparkling wine Pét Nat or PIWI wines made from fungus-resistant grape varieties.
The topics will be presented by renowned sommeliers, Masters of Wine and experts from throughout the world.
-Champagne Lounge
The Champagne Lounge comprising 40 tradition-rich Champagne houses and over 60 varieties forms the centre of the Champagne area where an additional 150 brands are displayed.
-Comité Champagne Press Conference
The presidents and directors general of the “Comité Champagne” in Épernay will for the first time ever report on current developments in the AOC Champagne at ProWein. Sunday, 19 March, at 12 noon at the ProWein Forum, Hall 10.
-The fizzz Lounge
The team of the 2017 ProWein fizz Lounge will be presenting a host of innovative drinks on all three trade fair days. Acting behind the counter will be Tom Weinberger, Stephan Hinz, Lukas Motejzik and Moritz Niederstrasser – the cocktail avantgarde of the German bar scene. In the fizzz Lounge the bar professionals will demonstrate live how the aromas of coffee, wine and craft beer produce unique cocktails with completely new taste experiences when combined with high-quality spirits.
So far these ingredients have played the lead role at trendy bar counters as “solo artists” – but now their individual aromas are fusing with high-end spirits to bring about entirely new experiences for our taste buds.
Head bartender Tom Weinberger of the bartending college in Munich developed the exclusive cocktails on the main list and will head bar operations on all three days of the trade fair. On top of this, each day will see another highlight in the way of a visiting bartender, who will cover the trend themes like coffee, wine and craft beer with one additional signature drink. On Sunday (19 March) Stephan Hinz will kick off (“Little Link”, Cologne) with the special theme spirits and coffee. Monday (20 March) sees Lukas Motejzik (“Herzog”, Munich) serve new cocktail ideas with wine. On Tuesday (21 March) Moritz Niederstrasser
-New Gastro Offerings
New Gastro offerings for Visitors Catering to trade visitors’ physical well-being will be ProWein’s new Streetfood Park. This large food section is located in Hall 18, the new hall boasting lightweight construction situated in the outdoor grounds.
This area will be backed up with numerous food trucks and will boast free WiFi and seating for some 500 people. There will also be walking vendors in the halls selling pretzels and sandwiches to go.
-ProWein Business Report
The results of the first ProWein Business Report developed in collaboration with Geisenheim University are eagerly awaited and will be presented on the Monday of ProWein. The report is based on a survey among exhibitors and visitors looking at how the sector assesses the current market climate, how the development of individual countries is rated and what growth rates are currently expected.
-ProWein goes City
Once the trade fair closes its doors all wine lovers from in and around Düsseldorf are fully catered for. The ProWein goes City programme has lots of attractive features in store. A total of 90 different events are planned.
The entire city is in ProWein fever: under the heading “ProWein goes City” there is a plethora of delightful wine and spirit-themed evening events organised in and around Düsseldorf.
The events staged by numerous restaurants, scene clubs, bars and wine retailers, address both trade fair visitors seeking to wind down from the day at the fair, and all wine lovers from the surroundings.
-ProWein Tasting Zone by Mundus Vini
Exciting, theme-related wine tasting opportunities are offered everywhere throughout the exhibition. In addition, in the central Tasting Zone it will be possible to try the winning wines of MUNDUS VINI’s spring tasting with a selection of some 500 prize-winning wines
-“Wine and Travel” evenings
In addition to the proven concept of the connoisseurs’ event this year will also see two “Wine and Travel” evenings being held for the first time. Southern Australia and Slovenia will not only be presented here with their wines but also as attractive travel destinations from a cultural and tourist perspective.
Those interested will find an overview of the entire programme online at www.prowein-goes-city.de.
New Aquaworld as Point of Contact for all Visitors and Exhibitors at ProWein The two mineral water labels are also represented at ProWein in Düsseldorf. From 19 to 21 March 2017 all trade visitors can refresh themselves with S.Pellegrino and Acqua Panna at the big Aquaworld. The Aquaworld doubles as the water dispenser location for all exhibitors. For the whole duration they will be provided with free water supplies by Pellegrino and Acqua. Another highlight is the Nespresso Bar. Here visitors are in for finest speciality coffees on all three days of the trade fair.
