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“La Cité du Vin” Bordeaux- 1 million visitors welcomed!

Written by Aksel Ritenis

 

 

“La Cité du Vin” : 1 million visitors welcomed!

Since its opening on 1 June 2016, La Cité du Vin in Bordeaux has been a great success. After having welcomed 445 000 visitors in 2017, La Cité du Vin reached a symbolic milestone on Wednesday 29 August, with its one millionth visitor! 

Le tour du monde des vignobles

Wednesday 29 August 2018, a new key date in the history of La Cité du Vin 

“It was at 11.40am that La Cité du Vin reached the symbolic threshold of one million visitors. A little more than two years after the opening, a visitor from Brittany thus became the one millionth to pass through the doors of La Cité du Vin, and he received a most festive welcome to mark the occasion.”

Le vin divin

La Cité du Vin: a popular success

With 1 million visitors welcomed in the Permanent exhition, the temporary exhibitions, the wine culture workshops or during the conferences, debates and shows that are offered throughout the year, La Cité du Vin has established itself as an unmissable attraction in Bordeaux.

20% of visitors from outside metropolitan Bordeaux say that it was La Cité du Vin that drew them to Bordeaux*! In total, visitors of 176 nationalities have come to discover wine culture and civilisations: 74% French and 26% foreigners, in ever-increasing number. In order: British, American, Spanish, Swiss, German, Italian…

Le Belvedere

To these audiences of the cultural offer can be added customers of the restaurants and boutique, as well as professionals received in areas available for private hire and walkers enjoying the gardens alongside the Garonne.

We are very proud to have reached this milestone today. Our ambition as the Foundation for Wine Culture and Civilisations has always been that La Cité du Vin should be a cultural site accessible to the greatest possible number and open to all. Welcoming 1 million visitors from all over the world is a real success! We warmly thank the partners and patrons who have put their trust in us and support us on a daily basis to enable us to offer a cultural offer that is ever more appreciated,” says Philippe Massol, Director General.

It is also a success in terms of visitor satisfaction: more than 90% say they are satisfied or very satisfied with their visit, and 93% want to recommend a visit to La Cité du Vin to their family and friends.

La Table des terroir

This success is a tribute to the unique character of La Cité du Vin which, thanks to its bold choices in architecture and staging, is able to use innovative educational methods to communicate high-quality cultural and scientific content.

An emblem of the renovated Bassins à flot area, which will become a new leisure-culture-tourism destination in Bordeaux, La Cité du Vin has created 250 full-time equivalent jobs distributed between the Foundation, subcontractors and other operators.

*source: quarterly barometer produced in partnership with Kedge business school

Bordeaux une ville un vignoble

Support the cultural seasons at La Cité du Vin with La Fondation pour la culture et les civilisations du vin: https://fondation.laciteduvin.com/en

About La Cité du Vin:

La Cité du Vin is a new-generation cultural site, unique in the world, where the soul of wine is expressed through an immersive and sensory approach at the heart of an evocative architecture. La Cité du Vin shows wine in a different way, across the world, across the ages, in all cultures and in all civilisations. It offers a permanent tour, temporary exhibitions, wine-culture workshops and numerous events. Visitors can book their tickets on the website www.laciteduvin.com and on the door.
In August 2018, La Cité du Vin is open daily from 10am to 7pm.

Ongoing events at La Cité du Vin:

  • Visit of the Permanent Tour with the interactive travel companion and a world wine tasting in the Belvedere.
  • Temporary exhibition: La Cité du Vin is presenting Douro : an alchemy betwenn air, land and river from 05 October 2018 to 06 January 2019.
  • A rich and varied cultural programme, with a steady stream of high-quality performances, concerts, screenings and debates.

 

About the author

Aksel Ritenis

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