Lexus chooses Marina Ibiza as the stage to launch the new LC, starring Mark Ronson
Ibiza, 19th September 2017.
Marina Ibiza has been chosen as the stage to launch the new Lexus LC, starring award-winning music producer Mark Ronson as the brand’s ambassador.
The choice was not random. Marina Ibiza’s pontoon was specifically chosen by Lexus as the main location to photograph the LC for their ‘Make Your Mark’ campaign due to the incredible views of Ibiza old town and the exclusive atmosphere of the dock, capturing Ibiza as place of creative inspiration.
For this reason, the pioneer brand in luxury hybrid vehicles along with music producer, Mark Ronson, arrived in Ibiza with the knowledge that Marina Ibiza was the ideal location to shoot the LC.
Celebrated for its musical heritage as a mecca for international DJs, Ibiza was the perfect location to showcase the Lexus ambition to create amazing experiences in the realms of music, art and technology.
“Renowned for its iconic coastal roads and crystal blue waters, the stunning Ibizan views provided the ideal backdrop to highlight the design and performance of the LC.”
Mark Ronson posted the photo of the LC at Marina Ibiza on his social platforms announcing his collaboration with Lexus and inviting fans to score their own music track to a short film of himself driving the LC in Ibiza.