De Beers “Mens Diamond” Concept

De Beers Mens Diamond Concept

De Beers Partners with Zameer Kassam for “Men’s Diamond” Concept

Impassioned entrepreneur Zameer Kassam, in partnership with De Beers Forevermark brand, prompting men to entirely rethink engagement rings through bespoke ‘secret story-driven’ designs; singularly ushers in brazen new era in fine jewelry category

Zameer Kassam, a 36-year-old Harvard Business School grad turned jewelry design entrepreneur, has shaken up industry complacency with his inventive business model. His eponymous Zameer Kassam Fine Jewelry (ZKFJ) company uniquely offers clients the opportunity to infuse details of their personal love stories into a piece of meaningful fine jewelry—an engagement ring or other item to celebrate a milestone. In a highly personalized process that takes anywhere from 3 weeks to 3 months and beyond, Zameer and his team follow three important client-centric steps:

Tutorial: A 30 minute conversation detailing the most important criteria to keep in mind when searching for the perfect diamond or other gemstone—and pitfalls to avoid.