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Sales & Marketing on Connoisseur

Sales & Marketing Brochure

Leaderboard Banner (728mm x 90mm)………………………1 week – €200.00 / 1 month – €750.00

Connoisseur Magazine Promotions:

Front Page Sliding Window……………………………………….1 week – €100.00 / 1 month – €400.00

Half Banner (234mm x 60mm)…………………………………….1 week – €60.00 / 1 month – €200.00

Medium Rectangle bottom row (300mm x 250mm)………1 week – €150.00 / 1 month – €500.00

Wide Skyscraper (160mm x 600mm)…………………………..1 week – €200.00 / 1 month – €600.00

Display on Front Page
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DISPLAY ON INSIDE PAGES

Half Banner (234mm x 60mm)………………………………………………1 week – €30 / 1 month – €60

Medium Rectangle (bottom row) (300mm x 250mm)………………1 week – €50 / 1 month – €100

Rectangle (180mm x150mm)…………………………………………………1 week – €30 / 1 month – €90

Wide Skyscraper (160mm x 600mm)……………………………………..1 week – €30 / 1 month – €90

Display on Inside Page
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SPONSORED ARTICLES OR FEATURES

Price – depending on term of exposure.

As a general guide sponsored articles prices commence at €500 for a short term article

In line with current press and media trends in the UK, and elsewhere, it is the policy of Connoisseur Magazine to accept and organize or publish sponsored articles and features for high quality products and services whose quality is not in dispute.

Preparation of 2-3 page sponsored feature article with graphics supplied. This service includes preparation of suitable copy and presentation of goods or services within the bounds of accepted practice with regards to sponsored articles.*

Articles will be checked prior to publication.

*Sponsored articles will generally be marked as such and readily identifiable as such by the reader so as to guarantee our editorial integrity.

CLASSIFIED ADVERTISMENTS

These are small personal or small business advertisements that resemble Google Adsense and can be placed in the Classified Advert sections on the front page or be specific to a given article feature or they may be thematically based.

Classified Adverts can include but are not limited to the following:

Motor Vehicles, Antique Cars, Jewellery and Watches, Antique Furniture and Collectables, Real Estate, Fine Wines and Gastronomy Products, Restaurants or Hotels, Antique Furniture, General Furniture, Cosmetics, Lifestyle products, Luxury Products or Services e.g. Beauty Therapies, Vacations, Fashion items e.g Bespoke tailoring, Fragrances, Electronic Equipment, Exhibitions or Events.

Sizes:

60mm x 25mm on the Front Page……………………………….1 week – €20 / 1 month – €50

• Connoisseur Magazine website is designed so that front adverts on right hand side follow through on every page that is opened up.
• Max file size for load is 40k.
• Copy can be submitted as a Flash file with click tag embedded or as a gif file with click through URL attached.
• Expandable formats are accepted provided that the Leaderboards expand downward, the MPUs leftward and Skyscrapers rightward.
• Copy deadline is 7 days prior to live date.

Classified Advertisements
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ADVERTISING RATES FOR CONNOISSEUR MAGAZINE (Digital Version)
This is a seasonal or “quarterly” magazine distributed to an international subscriber base of 15 000.

Front Inside Cover……………………………………………………€1200.00

Back Inside Cover…………………………………………………….€1200.00

Back Cover………………………………………………………………€1000.00

Double Page……………………………………………………………..€1400.00

Single Page……………………………………………………………….€1000.00

½ page Vertical…………………………………………………………€700.00

½ page Horizontal…………………………………………………….€750.00

1/3 page Vertical……………………………………………………….€500.00

¼ page……………………………………………………………………..€300.00

Digital Version Advertising Rates
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Connoisseur magazine is a seasonal magazine, which is a showcase for The Finer things in life’ be they

for-the-finer-things-in-life• FINE WINE AND GASTRONOMY

• ART AND DESIGN

• FASHION

• LIFESTYLE

• COLLECTIBLES

• CULTURAL EXPERIENCES (THEATRE, BALLET, DANCE)

• TRAVEL

or belonging to the realm of Design, Health and Beauty or Entertainment. In short those things that enrich our lives and our lifestyle. Whilst in the current climate it shies away from ostentatious displays of luxury, it is nonetheless aspirational.

The Magazine offers a wide mix of articles and fea­tures, news and views and great reads on everything from Wine and Gastronomy, Art and Culture, Travel, Health and Beauty, to Shopping and Fashion trends.

At Connoisseur MAGAZINE we seek to present first-class stories, writers, photographers, insider in­formation and interesting offers. It is ideal for those who want to indulge in La Dolce Vita in all its facets, who want to discover new tastes and trends and indulge their passion for discovering travel destinations, exotic hideaways, luxury cruises and hotels. Connoisseur MAGAZINE designed to enrich and inform, and is a vehicle for both enter­tainment, keeping You informed and enriching your lifestyle.

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The brand name Connoisseur carries with it an image of ‘The Finer things in life’. It is a brand name that immediately conveys to its target audi­ence recognition of the quintessential lifestyle issues and subject themes.

Connoisseur MAGAZINE is the perfect medium to carry your marketing message, advertising or prod­uct brand and images, to a discriminating and elite target audience with a high disposable income.

Connoisseur MAGAZINE is a purveyor of Top brands and iconic products that one associates with ‘The Finer things in life’.

The magazines contains the latest information on gas­tronomy and top wines, advice on the best hotel and restaurant dining, latest lifestyle information includ­ing fashion and grooming, as well as travel & tourism, health & beauty, culture & arts, real estate & property.

CLASSIFIED section Hotspots

Whether it is the “latest boutique hotel in Madrid or wine therapy in Bordeaux, the latest bag or jacket on the spring and summer catwalks, fine food and drink from Paris, or the hippest club in Berlin” – Connoisseur MAGAZINE will give you special in­formation and be your constant companion.

BUSINESS TRAVELLER’s TOP 150
Hotels and Clubs in London

We also target the business traveller who enjoys The Finer things in life’, and by reading Connoisseur MAGAZINE is influenced by the style, fashion, trends and social reality contained in the magazine. An ideal target for your marketing campaigns, advertising themes and images.

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EDITORIAL POLICY

In order to be responsive to our European based target audience the magazine’s editorial policy is to pitch the magazine content at an intelligent reader, but not too esoteric or too highbrow, and to facilitate ease of reading (without overtly technical or difficult language). The magazine design facilitates skim reading and reception of powerful and sublim­inal images.

MARKET SEGMENTATION
BY COUNTRY READERSHIP & SUBSCRIBERS

General readership can be characterized as fash­ionable, urbane and cultural individuals with high disposable income addicted to The Finer things in life’ and an interest in Art, Culture (Theatre, Opera, Ballet), Design, Wine & Gastronomy, en­tertainment and lifestyle.

KEY FACTS/ CIRCULATION DATA

Circulation: 10,000 copies per edition
Subscription Objective:3,000 UK & Ireland, 2,000 Europe, 5,000 S-E Asia
Newstrade distribution:Progressing to 4,000 UK, Ireland and Europe
and 2,000 in S-E Asia with future plans for East coast USA being finalized
Boutiques and Wine shops: Sales targets 3,000 UK; 2,000 Europe
Reader­ship: Sex – 60% Male, 40% Female, 60% Consumer readership
Average projected number of readers per copy: 2.25
(approx. 10,000 readers in total on a full print run).

readership

DISTRIBUTION

Connoisseur MAGAZINE is distributed as a Com­plimentary magazine to the TOP 150 Hotels and Clubs in London, Airport Lounges and also Top Ho­tels, restaurants and Clubs throughout Europe and S-E Asia. Plans are afoot to introduce the magazine to the East Coast N. American market in 2010.

Newstand Distribution: Connoisseur MAGAZINE is to be distributed and available in prominent European newstands throughout Western Europe, via a leading Ger­man based Press and Magazine distributor.

Mayfair Distribution: As a recent intitiative, Connoisseur MAGAZINE is to be distributed to shops, restaurants, clubs and offices in and around Londons Mayfair dis­trict where the offices of Connoisseur Publishing are located.

ADVERTISING INFORMATION:

Managing Director/Editor: Axel Ritenis

Telephone Numbers:

Sydney, Australia: +61 (0) 426890873

Spain, Barcelona: +34 673376339

e-mail: axel@connoisseur-magazine.com

marketing@connoisseur-magazine.com

CONNOISSEUR MAGAZINE AUSTRALIA Pty. Ltd

COMPANY REG. No. 149354030

Address: Connoisseur Magazine Australia Pty. Ltd

Edgecliff Centre

Level 5

203-233 New South Head Road

Edgecliff NSW 2027

Australia

Bank Account Details: ANZ

ANZ Bank of Australia, Neutral Bay Branch

Account Number: 4768-81341

BSB Number: 012-352

About the author

Aksel Ritenis

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